Dedicated to The Beauty You Wake Up With®, RISE is committed to nurturing and protecting the beauty you wake up with each day.

Founded by Sydney-based creative Elly Sharp, RISE was built from a simple belief: beauty should feel personal. After more than a decade working across fashion, editorial and commercial projects, Elly saw how easily beauty can drift from reality. 

At its core, beauty should never be about imitation or idolisation. We are here to remove the pedestals and create a space that reminds you: screens are not mirrors.

More than a beauty brand, RISE is a community-driven platform. By collaborating with and sharing the stories of our community, we direct the spotlight back toward the real and diverse expressions of beauty that exist offline.

Join us as we navigate a world where shared experiences are honoured and individuality is celebrated.

🧡 RISE